Services

What I do

Builds, performance and optimisation, migrations and integrations, scoped clearly, built carefully and supported after launch.

Looking for a starting point? See how I work with brands or agencies.

Performance & optimisation

Audits, fixes and monitoring. Faster pages, better Core Web Vitals, fewer drop-offs.

Slow or unstable pages cost sales. I audit what’s dragging a store down, fix the highest-impact issues first, and validate the results with before-and-after testing.

  • Core Web Vitals and Lighthouse-led theme audits
  • Layout shift (CLS) fixes, tackling whole sections where theme and app content load together
  • Asset strategy: lazy loading, image sizing, script hygiene
  • Behaviour and error analysis with Microsoft Clarity and Hotjar, plus real-time error alerting with tools like Sentry
  • App and third-party script review to cut bloat
  • Plain-English before-and-after reporting: what changed, why, and what’s next
  • Pair with the Store Audit App when you want an ongoing pulse check

Faster, more stable pages, clearer priorities, and results you can measure.

Talk about performance & optimisation

Theme Builds

Bespoke Shopify 2.0 themes—from scratch or heavily customised. Modular, maintainable, no template lock-in.

I design and build Shopify themes that match the brand and stay workable for the teams who use them day to day — marketing, ops, and development.

  • Custom OS 2.0 themes from Figma or a clear brief
  • Section-based architecture so content teams can ship pages without code
  • Clean Liquid, scoped JavaScript, and performance-conscious assets
  • Commercial theme refactors when a full rebuild isn’t the right move
  • Documentation and handover so the store stays maintainable

A storefront that feels custom, scales with the catalogue, and doesn’t fight future updates.

Talk about theme builds

Migrations

Move from WooCommerce, Magento, or BigCommerce. Data, redirects, and themes handled.

Platform moves are messy if the plan stops at “export CSV.” I handle the Shopify side of migrations so catalogues, URLs, and storefront experience land cleanly.

  • Migration planning for products, customers, and order history where needed
  • URL mapping and redirect strategy to protect SEO
  • Theme build or refactor timed with the cutover
  • App stack recommendations that replace old platform plugins
  • Launch checklist, QA, and post-go-live support

A controlled move onto Shopify without losing rankings, content, or customer trust.

Talk about migrations

Integrations

Klaviyo, Recharge, upsells, loyalty and app blocks, installed, styled and wired up cleanly.

Apps only help when they’re wired into the theme properly. I install, style, and connect the tools that power email, subscriptions, reviews, and more.

  • Klaviyo, Recharge, Judge.me, and similar stack integrations
  • Theme-level styling so apps look native, not bolted on
  • Metafields and app blocks for flexible merchandising
  • Subscription and PDP logic that stays clear for customers
  • Cart upsells, checkout extensions and post-purchase offers
  • Loyalty programmes, including custom multi-tier rewards
  • Light QA across cart, checkout paths, and key templates

A stack that works with the theme — not against it — and stays understandable for the team.

Talk about integrations

Agencies

Shopify capacity without the hiring overhead

Senior Shopify development for agency teams — white-label as standard, NDA-ready, and slotted into your PM tools, sprints, and merge request reviews. Your client relationship stays yours. Engagements flex from short overflow and review-only governance through to longer embedded capacity — peer-level specialist, not junior fill-in.

See engagement options, hours and check-ins.

Overflow capacity

Theme builds, refactors, and performance work when your own team is at capacity — scoped to the brief, delivered under your name.

  • Take on overflow OS 2.0 builds, commercial theme refactors, and performance fixes
  • Work from your tickets, designs, and acceptance criteria — no parallel process
  • Clear estimates and handoff notes so your PMs stay in control of the client story
  • UK-based specialist with experience working across US and South Africa timezones

Your pipeline keeps moving without a hire, a junior onboarding cycle, or visible subcontracting.

Review & governance

Merge request review and delivery-standards oversight — senior eyes on the work without taking the build seat.

  • MR review focused on Liquid, theme architecture, performance, and maintainability
  • Development team oversight: workflow, code standards and QA/release processes for ongoing builds
  • Delivery standards and review checklists your team can reuse across projects
  • Lower-commitment than build capacity — governance without owning the sprint backlog
  • Proven engagement type for agencies that need specialist review, not another pair of hands

Stronger merge quality and clearer Shopify standards — your developers still own the code.

Embedded capacity

Longer-term arrangement: an extension of your team inside existing sprints, PM tools, and communication channels.

  • Join your boards, standups, and repos as a peer — not a black-box freelancing lane
  • White-label as standard; NDA-ready; the client relationship stays with the agency
  • Theme, performance, and integration work paced to your sprint cadence
  • Peer-level specialist capacity — not junior fill-in for leftover tickets

Reliable Shopify depth on the roster without the overhead of a permanent hire.

White-label delivery, NDA-ready process, and the client relationship stays with you — whether the engagement is overflow, review-only, or embedded.

Discuss capacity

How engagements, check-ins and notice work: see How I work with agencies.

Have a project in mind? Let's talk.

Tell me what you're building, and I'll help shape the right approach.

Say helloBook a call