Case studies

Work

Shopify builds, optimisation and performance work from freelance and agency projects, anonymised by design.

Specialist Retail

Layout Shift Remediation

Homepage layout shift cut by 88% on mobile, and product pages brought into Google’s “good” range.

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Homeware

Error Spike Diagnosis & Monitoring

A 160% spike in JavaScript errors traced, fixed and confirmed clear within a week.

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Entertainment

Technical Governance & Support

Technical governance and support for a high-profile global brand’s store, covering process, standards and delivery.

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Collectibles

High-Volume Collectibles Brand

Led the full frontend build of a bespoke Shopify 2.0 theme for a high-profile collectibles retailer, designed to support limited product launches, personalised products and high traffic spikes.

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Art Retail

Premium Art Retailer

Led the redevelopment of a premium art retailer's storefront, transforming a commercial Shopify theme into a highly tailored brand experience while maintaining upgrade compatibility.

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Coffee

Specialty Coffee Brand

Designed and built a fully bespoke Shopify 2.0 theme focused on storytelling, subscription integration and scalable content architecture.

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Outdoor & Specialist Retail

Outdoor & Specialist Retailer

Bespoke theme build for an outdoor and specialist retailer — performance-focused with complex product filtering and content-led category pages.

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Accessories

US Accessories & Lifestyle Brand

Bespoke theme build for a US-based accessories and lifestyle brand — clean, editorial design with a focus on brand storytelling and product presentation.

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Capabilities

What I bring to a project

Shopify 2.0 Architecture

Custom themes, JSON templates, sections and app blocks from scratch or refactored from commercial themes.

Performance Optimisation

Core Web Vitals, layout-shift fixes, lazy loading, asset strategy, and behaviour and error monitoring.

Theme Refactoring

Transforming commercial themes into tailored experiences while preserving upgrade paths.

App Integrations

Subscriptions, metafields, third-party apps—wired up correctly with minimal bloat.

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