Accessories

US Accessories & Lifestyle Brand

Bespoke theme build for a US-based accessories and lifestyle brand — clean, editorial design with a focus on brand storytelling and product presentation.

This project was delivered as part of an agency team in a previous role. Live site available on request.

Role

Theme architecture

Focus

Shopify

Challenge

Brand needed an editorial storefront that still converted
Product presentation had to feel premium without clutter
Storytelling sections required flexible content control
Design system needed to scale across campaign and evergreen pages

Contribution

Built a bespoke Shopify 2.0 theme from scratch
Translated editorial design into modular Liquid sections
Developed product templates focused on clear presentation
Implemented storytelling-led homepage and content blocks
Kept the architecture lean for performance and maintainability

Outcome

Cohesive editorial brand experience on Shopify
Strong product presentation across key journeys
Flexible content system for campaigns and storytelling

Technical

Shopify 2.0 JSON template architecture · Reusable editorial section system · Metafield-supported storytelling content · Responsive image and typography strategy · Clean component-based Liquid structure

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