Art Retail
Premium Art Retailer
Led the redevelopment of a premium art retailer's storefront, transforming a commercial Shopify theme into a highly tailored brand experience while maintaining upgrade compatibility.
This project was delivered as part of an agency team in a previous role. Live site available on request.
Role
Theme refactor
Focus
Shopify
01
Challenge
- Purchased theme did not meet brand or UX requirements
- Complex merchandising and collection logic needed refinement
- Layout and typography required significant restructuring
- Performance needed improvement without breaking theme updates
02
Contribution
- Refactored core Liquid templates for flexibility
- Expanded section schema for advanced content control
- Implemented custom product & collection layouts
- Integrated metafields for structured content
- Removed redundant scripts to improve load speed
03
Outcome
- Commercial theme elevated to bespoke-level experience
- Improved maintainability and upgrade path
- Enhanced UX across key purchasing journeys
- Measurable frontend performance improvements
04
Technical
Deep Liquid template restructuring · Metafield-driven content architecture · Modular JS improvements · Lighthouse score optimisation · Maintainable override strategy
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Shopify specialist for brands and agencies. One person from brief to launch and after.