Coffee
Specialty Coffee Brand
Designed and built a fully bespoke Shopify 2.0 theme focused on storytelling, subscription integration and scalable content architecture.
This project was delivered as part of an agency team in a previous role. Live site available on request.
Role
Custom build
Focus
Shopify
01
Challenge
- Design-heavy homepage with performance constraints
- Subscription integration required clean PDP logic
- Content flexibility needed without code edits
- Strong emphasis on brand storytelling
02
Contribution
- Built entire OS2 theme architecture from scratch
- Translated Figma designs into modular Liquid components
- Developed reusable section framework
- Integrated subscription logic within PDP templates
- Implemented responsive image and loading optimisation
03
Outcome
- Flexible, scalable content system
- Improved PDP clarity and subscription UX
- Strong performance despite media-heavy layouts
- Long-term maintainable foundation
04
Technical
JSON template architecture · Metafield-driven content rendering · Responsive image strategy (srcset, lazy loading) · Clean component-based Liquid structure
More work
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Shopify specialist for brands and agencies. One person from brief to launch and after.