Collectibles

High-Volume Collectibles Brand

Led the full frontend build of a bespoke Shopify 2.0 theme for a high-profile collectibles retailer, designed to support limited product launches, personalised products and high traffic spikes.

This project was delivered as part of an agency team in a previous role. Live site available on request.

Role

Theme architecture

Focus

Shopify

Challenge

Required a fully modular OS2 architecture
Personalised canvas products needed dynamic name input logic
Launch-day traffic spikes demanded performance stability
Marketing team needed flexible landing page control

Contribution

Architected and built the entire theme from scratch
Developed reusable section system using JSON templates
Built custom Liquid logic for personalised product inputs
Implemented conditional rendering based on product type
Structured JS to remain modular and conflict-free
Optimised asset loading and performance strategy

Outcome

Fully scalable and flexible theme architecture
Reduced reliance on third-party apps
Improved content team autonomy
Stable performance during high-demand launches

Technical

Advanced Liquid conditionals & line item properties · Dynamic section schema configuration · Scoped JavaScript modules · Lazy loading & asset splitting · Shopify CLI workflow

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