Outdoor & Specialist Retail

Outdoor & Specialist Retailer

Bespoke theme build for an outdoor and specialist retailer — performance-focused with complex product filtering and content-led category pages.

This project was delivered as part of an agency team in a previous role. Live site available on request.

Role

Theme architecture

Focus

Shopify

Challenge

Large catalogue needed multi-faceted filtering without performance drag
Category pages required editorial content alongside product grids
Specialist product attributes needed clear, structured presentation
Storefront had to remain fast across image-heavy collection browsing

Contribution

Built a bespoke Shopify 2.0 theme from scratch
Implemented advanced collection filtering and merchandising logic
Developed content-led category templates with flexible sections
Structured product data presentation for specialist attributes
Optimised filtering and asset loading for catalogue performance

Outcome

Faster, more navigable specialist catalogue experience
Content and commerce unified on category pages
Maintainable OS2 foundation for ongoing merchandising

Technical

Shopify 2.0 JSON templates & sections · Complex collection filtering logic · Metafield-driven category content · Performance-focused asset strategy · Shopify CLI workflow

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